IA "X" Event 2022

Elevating Understanding & Teamwork Across MRX, CX & UX 

Conference Presentations

DAY 1
Designing Curiosity - Cassini Nazir, University of North Texas

Customer Experience 2030: A thought experiment on the future of CX - Bill Staikos, Medallia; Be Customer Led

Elevating Customer Experience with Digital Innovation - Nicole Garberg, ENGINE & Anna Saffer, Giant Eagle

In-Person UX – Now What? Gain Long-lasting Benefit from Lessons Learned During COVID - Cory Lebson, UX Consultant & Author

Making the Unseen Visible and Actionable for Meaningful CX Change - Maryam Mohit, Nextdoor & Ryan Stuart, Kapiche

Stop Asking for a Seat: Let's Build Our Own Table - Tricia Houston, The Experience Built Group

Usability Testing - Friend or Foe? Chris Kim, Schlesinger Group & Eleanor Small, Johnson & Johnson

How Integrating MR and URX Can Contribute to Desired Business Outcomes - Michaela Mora, Relevant Insights

Discovery of customer-centered metrics through a UX and data science collaboration - Anthony Schulzetenberg, LexisNexis

The Wellness Nudge: Creating A Healthy World Through Behavioral Science - Elizabeth Wagner, Escalent

Xpand or Contract: Why Putting Customers at the Center Matters Now More Than Ever - Roddy Knowles, DISQO

Reuniting with the X: How to Deliver a Winning Experience Across Channels and Constituencies - Arnie Guha, Ph.D., Phase 5 & Gareth Tuppenney, the London Stock Exchange Group (LSEG)

The Black eXperience – Amanda White, Amazon Prime Video & Sequoyah Glenn, 924 CoOperative

Whose Persona Is It Anyway? - Ania Rodriguez, Key Lime Interactive & Sally Cohen, Infoblox

How MRX/UX Led the Way for Creature Comforts to Brew It's Own Production App - Jose Gil, Stable Kernel & Cole Nicholson, Creature Comforts Brewing Company

Innovating FANCENTRIC Experience Throughout the Fan Journey - Dr. Lou Marciani, The Innovation Institute for Fan Experience (IIFX)

DAY 2

Building Your X-Team: 13 Lessons from Indeed, Gtmhub, Panasonic, and Twitter for building an insights and experience praxis - Dr. Ari Zelmanow, Gtmhub | For Missions that Matter

All Together Now: How to empower a new team of researchers, writers, and designers to increase alignment and influence stakeholders - Jennifer Romano, UX Research Lead, Google and Maranda Bodas, Staff UX Writer and Content Strategist, Google

Counting Your Wins: How Rocket Central Builds Understanding of the Whole Human Experience - Sarah Phillips, Vice President of Client Consulting at Gongos and Krista Russo, Director of Market Intelligence at Rocket Central

Adopting Jobs-To-Be-Done Framework for Creating an Overarching Experience - Anant Patil, Cox Communications, Inc.

Making Consumer Experience Bolder: Leveraging Diversity & Inclusion - Kisha Payton, Vice President, Diversity, Equity & Inclusion and Head of DEI ThinkTank at C Space & Kenisha Thompson, Senior Strategy Manager, Best Buy

How a Technology User Group Enhanced Member Experience with Mixed-methods ResearchShanna Cleveland, Market Research Manager at Innovatis Group & Colleen Jamieson - Executive Director of the International Avaya User Group (IAUG)

X'ing The Status Quo: Inclusive Demographic Questions for Tomorrow's AmericaKeyona Osborne-Pannell, Senior Research Manager, Accelerate, a SmithGeiger company

EqX Workshop - Sandra Grandsoult & Ana Maria Santos, Equitas Insight



IA Membership & Initiatives

Belong to the Community Devoted to Advancing the Insights Profession

The Insights Association protects and creates demand for the evolving Insights and Analytics industry by promoting the indisputable role of insights in driving business impact.

BECOME A MEMBER

 CORPORATE DEPARTMENT MEMBERSHIP BENEFITS

COMPANY MEMBERSHIP BENEFITS

IDEAtor Fellowship Program