Elevating Understanding & Teamwork Across MRX, CX & UX
DAY 1
Designing Curiosity - Cassini Nazir, University of North Texas
Customer Experience 2030: A thought experiment on the future of CX - Bill Staikos, Medallia; Be Customer Led
Elevating Customer Experience with Digital Innovation - Nicole Garberg, ENGINE & Anna Saffer, Giant Eagle
In-Person UX – Now What? Gain Long-lasting Benefit from Lessons Learned During COVID - Cory Lebson, UX Consultant & Author
Making the Unseen Visible and Actionable for Meaningful CX Change - Maryam Mohit, Nextdoor & Ryan Stuart, Kapiche
Stop Asking for a Seat: Let's Build Our Own Table - Tricia Houston, The Experience Built Group
Usability Testing - Friend or Foe? Chris Kim, Schlesinger Group & Eleanor Small, Johnson & Johnson
How Integrating MR and URX Can Contribute to Desired Business Outcomes - Michaela Mora, Relevant Insights
Discovery of customer-centered metrics through a UX and data science collaboration - Anthony Schulzetenberg, LexisNexis
The Wellness Nudge: Creating A Healthy World Through Behavioral Science - Elizabeth Wagner, Escalent
Xpand or Contract: Why Putting Customers at the Center Matters Now More Than Ever - Roddy Knowles, DISQO
Reuniting with the X: How to Deliver a Winning Experience Across Channels and Constituencies - Arnie Guha, Ph.D., Phase 5 & Gareth Tuppenney, the London Stock Exchange Group (LSEG)
The Black eXperience – Amanda White, Amazon Prime Video & Sequoyah Glenn, 924 CoOperative
Whose Persona Is It Anyway? - Ania Rodriguez, Key Lime Interactive & Sally Cohen, Infoblox
How MRX/UX Led the Way for Creature Comforts to Brew It's Own Production App - Jose Gil, Stable Kernel & Cole Nicholson, Creature Comforts Brewing Company
Innovating FANCENTRIC Experience Throughout the Fan Journey - Dr. Lou Marciani, The Innovation Institute for Fan Experience (IIFX)
DAY 2
Building Your X-Team: 13 Lessons from Indeed, Gtmhub, Panasonic, and Twitter for building an insights and experience praxis - Dr. Ari Zelmanow, Gtmhub | For Missions that Matter
All Together Now: How to empower a new team of researchers, writers, and designers to increase alignment and influence stakeholders - Jennifer Romano, UX Research Lead, Google and Maranda Bodas, Staff UX Writer and Content Strategist, Google
Counting Your Wins: How Rocket Central Builds Understanding of the Whole Human Experience - Sarah Phillips, Vice President of Client Consulting at Gongos and Krista Russo, Director of Market Intelligence at Rocket Central
Adopting Jobs-To-Be-Done Framework for Creating an Overarching Experience - Anant Patil, Cox Communications, Inc.
Making Consumer Experience Bolder: Leveraging Diversity & Inclusion - Kisha Payton, Vice President, Diversity, Equity & Inclusion and Head of DEI ThinkTank at C Space & Kenisha Thompson, Senior Strategy Manager, Best Buy
How a Technology User Group Enhanced Member Experience with Mixed-methods Research - Shanna Cleveland, Market Research Manager at Innovatis Group & Colleen Jamieson - Executive Director of the International Avaya User Group (IAUG)
X'ing The Status Quo: Inclusive Demographic Questions for Tomorrow's America - Keyona Osborne-Pannell, Senior Research Manager, Accelerate, a SmithGeiger company
EqX Workshop - Sandra Grandsoult & Ana Maria Santos, Equitas Insight
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